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Telluride Reservations Center and Telluride.com Choose the Inntopia Product Suite for Their Call Center and Online Reservations.

Stowe, VT - Sept. 26, 2006 Sterling Valley Systems, Inc., owners of Inntopia, announces that the Telluride Reservations Center (TRC) and Telluride.com have selected the Inntopia System to process reservations through both the call center and website.

TRC and Telluride.com are owned and operated by Alpine Lodging & Real Estate Inc., a 15 year old member of the Telluride community that caters to the needs of more than 13,000 visitors every year. As both a property management company and real estate broker they are in a unique position to help clients select and purchase homes or condominiums, manage and maintain properties as rentals or investments, sell properties and provide exceptional service to visiting guests.

"We are really excited to incorporate the Inntopia system," says Henry Lystad, CEO of Alpine Lodging & Real Estate. "It became very clear to us that Inntopia is the premier, state of the art central reservations model, that when combined with Telluride.com and our other lodging and activity partners would enable us to capture a larger piece of the tourism market for the Telluride business community."

The Telluride Reservations Center and Telluride.com, in conjunction with almost the entire Telluride lodging community, now offer over 750 deluxe and luxury properties, making them the regional leader in quality lodging options. Their extensive experience in the vacation industry and local knowledge qualifies them as the consumers’ best choice for complete vacation packages inclusive of air, lodging, activities and ground transportation. Inntopia.CRS and Inntopia.IBE are software solutions that integrate this diverse range of suppliers and enable them to be reserved, in real time, both online and through a call center.

Lystad additionally states that "the Inntopia system with its real time, dynamic packaging/pricing engine and its ability to handle any type of product from airfare to lift tickets gives us a tremendous amount of flexibility. When this functionality is coupled with Inntopia’s reputation for customer service and support it made our decision easy."

"Partnering with a long standing and well respected business with a reputation for cutting edge technology is an ideal situation for us" says Trevor Crist, CEO of Inntopia. "We are excited about the opportunity to work closely with the Telluride Reservations Center and the entire Telluride community."

Inntopia is an innovative travel technology company that provides its partners with fully integrated reservation solutions including a robust and flexible CRS, a dynamic packaging and pricing booking engine and a powerful supplier extranet with both PMS and GDS interfaces. Inntopia users include central reservation agencies, destination marketing organizations, resort associations, property management companies and tour operators. Owned by Sterling Valley Systems Inc., Inntopia is located in the destination resort of Stowe, Vermont. For more information on Inntopia please contact Jim Lilly, jlilly@inntopia.com, (802) 253-2905 ext 122

Alpine Lodging & Real Estate Inc., operators of the Telluride Reservation Center and Telluride.com, is the leading provider of quality vacation options in the Telluride area.

For more information on Alpine Lodging & Real Estate, please contact Henry C. Lystad at 970-728-3388 x113 or henry@telluride.com

Contact:
Jim Lilly
Sterling Valley Systems, Inc
802.253.2905 x122
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